Musician, performer, charity campaigner and one half of hugely successful hip hop duo Rizzle Kicks, Jordan is now returning to what he calls his "first and only true love": writing.
In his provocative and personal essay I'm A Pussy, Jordan dissects the language of insults and explores the impact of growing up in Great Britain surrounded by the labels most of us use without thinking. Crucially, it also asks us to reconsider the way we treat each other.
He says: "I love cogs. I'm fascinated with the inner workings of the world around me. I constantly ask myself why I do and say the things I say and do. My therapist also does this. Part of that searching has led me to really think about the power we all hold with communication.
"Language and speech can manifest the worst aspects of our society. Orwell touched on it. Words have real power.
"Yet everyday I just say things without really thinking about the impact of what I'm saying.
"I felt an urge to write this because our language speaks volumes about our history. Question is, are we going to make a conscious attempt to challenge our tongues in the hope of harmony?
"Unlearning language is a mountain to climb. But it’s been fascinating dissecting some of our colloquial ridiculousness. I suppose it’s always worth writing something if you feel it? Yes it is."
What is your favourite book?
Northern Lights by Philip Pullman. It was the first time I felt my entire being become lost within words I knew and didn’t know, to the point where reading felt more like an actual stimulant than a winding down vibe.
What is your favourite quote?
Be who you are and say what you feel, because those who mind, don’t matter, and those who matter, don’t mind.
What's your favourite word?